Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch

Author:John Jantsch [Jantsch, John]
Language: eng
Format: epub
Tags: General, Business & Economics, ebook, book, Marketing, Advertising Media Planning, Advertising & Promotion, Small Business Marketing, Marketing - Management, Handbooks; Manuals; Etc, Management, Small Business
ISBN: 9781595554659
Publisher: Thomas Nelson
Published: 2006-01-02T00:00:00+00:00

Pretest Your Letter

Now that you’ve written your sticky sales letter, and you are happy with it, I recommend that you pretest it for readability. Here are a few tips to help you get this process started:

• Read your letter out loud to get a feel for how it sounds.

• Round up a twelve-year-old or two and see if they understand what you are offering.

• Show a copy to some of your best clients or prospects and ask for their input.

Your Sales Letter Package

Before you send your letter out there to your suspects, there are a couple of other considerations.

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