Circular Business Models by Mats Larsson

Author:Mats Larsson
Language: eng
Format: epub
Publisher: Springer International Publishing, Cham

Step 3: Extended Use Becomes a Priority

A century ago people bought things in order to keep them for as long as they would last. The idea of throwing things away that could still be used may have occurred to some of the wealthiest individuals, but hardly to the average person.

In order to succeed with the transformation to a circular economy, there is a need to reverse the current trend and implement systems that make resource conservation easy and inexpensive, and, above all, create an awareness and an incentive for people to use them. It may become fashionable to use products for long periods of time, rather than succumbing to fashion trends and regularly renew the contents of homes and wardrobes.

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