101 Secrets to Building a Winning Business by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9781741755671
Publisher: Allen & Unwin Pty Ltd

To become better at selling you need to become a better observer of how other businesses do it. Every time you make a purchase start reviewing the way you were sold. Look for the good and the bad. Take the good observations and, if you can, incorporate them into your own business.

Because we are so used to going into various businesses and making a purchase it is easy to go through the process on auto pilot. But if you start to become more observant it can be very interesting. You start to notice a lot more, you can sense when a sale is lost by the salesperson or when the sale is made. Standing in a queue can have some benefits—not many I might add—but it does give you time to watch what is happening.

I enjoy it a lot more when there is a good salesperson at work. It is interesting to see how they develop a rapport with the customer, ask the right questions, listen to the answers and respond accordingly.

When you do become an observer it helps if you are a little prepared. I talk about keeping a notebook on you elsewhere in this book and this is one of those situations when it will come in handy. As soon as you see something, good or bad, that strikes a chord make a note of it and refer to it later.

After a while you will collect a lot of valuable information that could be beneficial to your business.

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