100 great businesses and the minds behind them by Emily Ross

Author:Emily Ross
Language: eng
Format: epub
Tags: Success in business -- Case studies., Business enterprises -- Case studies., Entrepreneurship -- Case studies.
Publisher: Sourcebooks
Published: 2005-08-05T16:00:00+00:00

100 GREAT BUSINESSES AND THE MINDS BEHIND THEM

As his management company expanded into television, touring, sponsorship, and film. Fuller’s overtly commercial style has earned him many critics who reject such a commodification of niLisic. (It is hard to imagine Bruce Springsteen launching a fragrance.) Fuller does not care. He is the Svengali who constructs artists to find instant prime-time fame. “I don’t v\’ant to be part of the establishment. I want to create mv own establishment,” he says.

In 2001, Fuller took his Pop Idol idea to Thames Tele\'ision and

struck a fiftv-fiftv deal with the network. It first aired in October

/ /

2001 and was an instant success. Idol winners Kellv Clarkson,

y

Ruben Studdard, Fantasia Barrino, and runner-up Clay Aiken have racked up sales of more than $900 million among them. Without the Fuller machine behind them, the priiTie time audiences and careful management, it is safe to sa\' that those \’oung idols would never have found such success (or ever had the chance to be mentored by Sony BMG head Clive Davis). This is why Fuller is a very different kind of manager. Because of his expertise, his artists are expected to pay him more than the a\’erage 15-20 percent commission. He gets 25-50 percent or no deal. Idol artists ha\T to sign these contracts in order to be on the program, so they really don’t hav’e much choice if they want to pla\’ in the big league.

In March 2005, I’uller sold his production company for $174 million to Robert h’X Sillerman’s C"KX Inc., which also ow’iis the rivhts to the Flvis Freslev estate. F’uller’s deal is \’alued at closer to

O y

$200 million because of his 4 percent stake in C]KX. He will sit on the board of the company whose directors include Priscilla Presley.

Despite tins windfall. Fuller has no plans to slow' down. He is currently developing a theater show where the audience competes for prizes. 1 le is working on I Lo\'e Music, a site that v\'ill sell downloadable songs for wireless services. He has launched a soccer academy in the U.S. and Fngland with star footballer David Beckham,

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.