You Don't Own Me by Orly Lobel

Author:Orly Lobel
Language: eng
Format: epub
Publisher: W. W. Norton & Company
Published: 2017-11-21T05:00:00+00:00

8

ROUND 1: TITANS, IDEAS, AND OWNERSHIP

For 40 years Barbie was the only doll in town. And then Bratz came in and knocked her off her pedestal.

—MGA AT TRIAL

Folks, that’s not the American dream, to compete by cheating and stealing.

—MATTEL AT TRIAL

“MOTHERS DON’T LIE. BRATZ was born on an August evening in Kimberling City,” Thomas Nolan, MGA’s attorney, told the jury. After weeks of testimony by Mattel and MGA employees and industry experts, beginning in May 2008, Carter Bryant’s mother, Jane, took the stand to testify that Carter was inspired to create Bratz while living with her in Missouri. This timeline was intended to show that Carter was not a Mattel employee when he invented the dolls. Mattel’s ownership claim over the Bratz empire hinged entirely on its argument that Carter had secretly created Bratz while he was being paid to design Barbie’s wardrobe. If the jury was persuaded by the Bryants instead, then Mattel couldn’t touch the Bratz product line. Carter’s employment contract—assigning all his creativity to the company—was inapplicable to his time away from the company.

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