Working the Crowd - Social media marketing for business Second edition by Eileen Brown

Author:Eileen Brown [Eileen Brown]
Language: eng
Format: epub
Tags: Business, Business Communication
Publisher: British Informatics Society Limited
Published: 2012-05-06T21:00:00+00:00

Another good tip when you’re writing your social media policy is to be concise. A good social media policy needs to be less than one page so that the contents are remembered. Keeping it simple is a great idea. IBM28 has a simple, easy to read blogging policy and social media policy, as does Intel,29 including these tips for engaging in global conversations:

Stick to your area of expertise and provide unique, individual perspectives on what’s going on at Intel and in the world.

Post meaningful, respectful comments—in other words, no spam and no remarks that are off-topic or offensive.

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