Wine Tourism Destination Management and Marketing by Marianna Sigala & Richard N. S. Robinson

Author:Marianna Sigala & Richard N. S. Robinson
Language: eng
Format: epub
ISBN: 9783030004378
Publisher: Springer International Publishing

By 2011, Gary, one of the Directors at Casson Mann and responsible for the LCV scenography, had worked at the agency for five years and became an Associate in 2009. The projects to which he contributed included exhibitions and galleries for numerous British institutions, such as the Victoria and Albert Museum, Natural History Museum, Museum of London, the Imperial War Museum, as well as abroad with the Bacardi Visitors Centre in Puerto Rico and various other feasibility studies for Bacardi properties across the globe.

When Casson Mann decided to participate in the competition for the LCV scenography, they received “the road map” and a description of twelve themes explaining the general ideas (e.g. Johnston & Kong, 2011). Numerous email exchanges and discussions took place prior to Gary and his team’s arrival in Bordeaux. Finally, six themes remained in the final version represented in 19 modules (see Table 18.1 and Fig. 18.3) for an average visit of two hours with the possible duration of up to 10 hours if the visitor activates all the tour contents.Table 18.1The list of the exhibition modules of the permanent tour of LCV

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