Wiley Lead Generation for Dummies (2014) by 未知

Author:未知
Format: epub
Published: 0101-01-01T00:00:00+00:00

Chapter 9: Creating Lasting Relationships Through Social Media 161

Take a look at a simple example from the Microsoft Twitter handle in

Figure 9-18. They are asking for a pre-order of the new Surface tablet. It lets their followers know there is a pre-order available, it uses the hashtag

#surface to help the tweet find a wider audience, it has a clear call-to-action asking followers to order theirs today, and it provides a link.

Figure 9-18:

A standard

lead-

generation

tweet from

Microsoft.

Building promoted posts

in search and timeline

Twitter allows you to place promoted tweets in timelines targeted to followers and users who are similar to your followers. These are very similar to Promoted Posts on Facebook. You can take one of your standard tweets and promote

it to add that extra boost. These tweets appear in both the timelines of your targeted audience and in search results.

Twitter enables you to target tweets based on the following:

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