When Sport Meets Business by Wagner Ulrik;Storm Rasmus K.;Nielsen Klaus; & Rasmus K. Storm & Klaus Nielsen

Author:Wagner, Ulrik;Storm, Rasmus K.;Nielsen, Klaus; & Rasmus K. Storm & Klaus Nielsen
Language: eng
Format: epub
ISBN: 9781473988163
Publisher: SAGE Publications, Limited
Published: 2016-09-29T13:33:41.642960+00:00

References

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Sandler, D.M. & Shani, D. (1989). Olympic sponsorship vs. ‘ambush’ marketing: who gets the gold? Journal of Advertising Research, 29(4), 9–14.

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