Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals by Connie Malamed

Author:Connie Malamed
Language: eng
Format: mobi, pdf
ISBN: 9781118864043
Publisher: Wiley
Published: 2015-03-24T14:00:00+00:00

Geek Speak: How Our Eyes Move

Our eyes have two main types of movement that help us see: fixations and saccades. During fixations, the eyes are relatively stable, as the viewer focuses on the visual scene and processes visual information.

During the saccades, the viewer's eyes move rapidly from one point to another. We don't see the blurry image that would result from the saccades. Instead, we see what appears to be a continuous stream of visual information as the brain integrates the input from eye fixations.

There are some typical patterns that a person's eyes follow when scanning a screen or page. You can leverage these patterns by placing important information in their path.

Many of the investigations into eye movement patterns employ eye-tracking technology. This technology measures where a subject is looking or it captures the motion of the eyes as the person views a screen or a page.

Two Eye-Scanning Patterns

The most common eye-scanning movements of people who read in left-to-right languages occurs in an F-pattern. The next most common is the Z-pattern, which is how people tend to read print newspapers and magazines. In both patterns, readers start from the top left position and read horizontally across the upper content, which you cansee in Figure 8.2. From there, the reading patterns differ. You can infer from these patterns that readers are trained to think that information at the top of the screen is of the greatest importance.

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