Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions by Bruce Hanington & Bella Martin

Author:Bruce Hanington & Bella Martin
Language: eng
Format: mobi
Publisher: Creative Publishing International
Published: 2012-01-31T14:00:00+00:00

Kano Analysis is based on the philosophy that the constant addition of new features—the “more is better” approach—is an ineffective strategy when trying to improve customer satisfaction.2 Instead, when the Kano model is used in surveys and interviews, design teams have a framework to determine and prioritize which product attributes are more important to the customer. By assigning each product attribute (e.g., features, offerings, and benefits) to one of five categories, customer values regarding satisfaction can be revealed. The five product attribute categories are:3

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