Typography 33 by Type Directors Club

Author:Type Directors Club
Language: eng
Format: epub
Publisher: HarperCollins

GRETA ARABIC

Typeface Designer

Kristyan Sarkis, Beirut, Lebanon

Studio

Kristyan Sarkis, Den Haag

URL

www.kristyansarkis.com

Twitter

@kristyanss

Client

Typotheque

Language

Arabic

Members of Typeface

Family/System

Regular, Light, Medium, Bold

Greta Arabic is a modern Arabic newspaper typeface, carefully sculpted in the essence of the naskhi calligraphic style, the most legible and suitable style for running text.

As an Arabic companion to Greta Text, it is conceived with a similar approach but translated into the Arabic script and writing system. In character, both are sharp and crisp, serious and clear. The italic specifically served as a primary source of inspiration because of the cursiveness of the construction.

It is optimized for a newspaper setting through generous counters, relatively short “ascenders” and “descenders,” a fairly high contrast, and a familiarity to the newspaper readers. It sits comfortably on the baseline and creates a clear reading line. This makes it react very well to the text justification using Kashida. a vital requirement for an Arabic newspaper setting.

Like its Latin counterpart, the Arabic family (especially in the light and bold) enjoys a strong character that also renders it usable in display sizes.

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