TurboStrategy - 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly @Team LiB by Brian Tracy

Author:Brian Tracy [Tracy, Brian]
Language: eng
Format: epub
ISBN: 9780814471937
Publisher: AMACOM
Published: 2003-06-12T04:00:00+00:00

Overview

There is no security on this earth; there is only opportunity.

--General Douglas MacArthur

The strategic business unit (SBU) concept has revolutionized many multiproduct or multiservice businesses. It is a way of thinking that is absolutely vital to business success. It was first developed by the Boston Consulting Group and then used by many Fortune 1000 companies to transform their organizations into more efficient and vastly more profitable companies.

With the SBU concept, each product or service is made into a separate business unit within the company. These business units are then grouped with similar products or services in one of three ways: 1) by common characteristics or features; 2) by common markets; or 3) by common customers to whom the products or services are sold.

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