Trust Agents by Chris Brogan & Julien Smith

Author:Chris Brogan & Julien Smith
Language: eng
Format: epub
ISBN: 9781119666011
Publisher: Wiley
Published: 2020-07-21T00:00:00+00:00

It's Not Who You Know, It's Who Knows You

Our friend Mitch Joel, author of Six Pixels of Separation, used to say this in presentations. Trust agents have a natural tendency toward being the connector in all of their different groups. In their place of business, they work in positions that connect internal teams, external colleagues, and more. Online, they are the ones being asked for, and sending, frequent introductions via email and through social networks. No matter where they go, trust agents have a desire to connect good people together. We refer to this as being Agent Zero: being in the center of a network and being able to spread ideas.

In Figure 5.1, Agent Zero is the link that connects one small group to another group.

How do trust agents do this? First, trust agents are naturals at finding other connector types in other groups. They are able to recognize the individuals who like building networks of value and know how to reach out. Second, trust agents who are connecting do this across almost all of their groups, constantly seeking ways to make their groups connect with each other. Trust agents often blend their work groups with their outside-of-work social groups.

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