Tragic Design: The Impact of Bad Product Design and How to Fix It by Jonathan Shariat & Cynthia Savard Saucier

Tragic Design: The Impact of Bad Product Design and How to Fix It by Jonathan Shariat & Cynthia Savard Saucier

Author:Jonathan Shariat & Cynthia Savard Saucier [Shariat, Jonathan]
Language: eng
Format: azw3, epub
Tags: COMPUTERS / Web / Design
ISBN: 9781491923559
Publisher: O'Reilly Media
Published: 2017-04-19T04:00:00+00:00


Key Takeaways

User-centered design (UCD) is effective because it encourages us to study, research, and really understand the users before designing anything. Only once we know their needs and motivations can we come up with a product for them. Designing a product and then hoping that the users will have needs that correspond to our features just doesn’t work, and quite frankly is counterproductive.

When we create a feature meant to celebrate, present a memory, remind of a date, guess a need, etc., we have to make sure that the users can opt out of it. By not doing so, we might force a hurtful reminder on our users.

Avoid confusing a change of emotion with a change of state in a database. We shouldn’t associate the word used on the button to the actual user’s emotional state. Don’t underestimate the power of symbols linked to actions. These smileys, thumbs, likes, stars, and hearts carry a great load of emotion.

To avoid causing sadness, implement a “Sad Sheriff” in your team, organize catastrophic brainstorming sessions, always think of error states, and consider changing your usual user test setup to reproduce stress scenarios.



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