Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability by Steve Krug

Author:Steve Krug [Krug, Steve]
Language: eng
Format: epub, mobi
Tags: Computer Science, Computers & Technology, Programming, Graphics & Multimedia, Web Design, Web Development & Design, Internet & Web Culture, User Experience & Usability
ISBN: 9780321965516
Publisher: New Riders
Published: 2014-01-02T14:00:00+00:00

Repeat after me: Focus groups are not usability tests.

Sometimes that initial phone call is even scarier:

When the last-minute request is for a focus group, it’s usually a sign that the request originated in Marketing. If the Marketing people feel that the site is headed in the wrong direction as the launch date approaches, they may feel that their only hope of averting potential disaster is to appeal to a higher authority: market research. And one of the types of research they know best is focus groups. I’ve often had to work very hard to make clients understand that what they need is usability testing, not focus groups—so often that I finally made a short animated video about just how hard it can be (someslightlyirregular.com/2011/08/you-say-potato).


Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Popular ebooks
Deep Learning with Python by François Chollet(10984)
Hello! Python by Anthony Briggs(8645)
The Mikado Method by Ola Ellnestam Daniel Brolund(8565)
Dependency Injection in .NET by Mark Seemann(8204)
Sass and Compass in Action by Wynn Netherland Nathan Weizenbaum Chris Eppstein Brandon Mathis(6892)
The Well-Grounded Java Developer by Benjamin J. Evans Martijn Verburg(6384)
Secrets of the JavaScript Ninja by John Resig & Bear Bibeault(5829)
Secrets of the JavaScript Ninja by John Resig Bear Bibeault(5210)
Jquery UI in Action : Master the concepts Of Jquery UI: A Step By Step Approach by ANMOL GOYAL(5053)
Kotlin in Action by Dmitry Jemerov(3994)
Audition by Ryu Murakami(3546)
Functional Programming in JavaScript by Mantyla Dan(3463)
Learning React: Functional Web Development with React and Redux by Banks Alex & Porcello Eve(2521)
Architecting Modern Java EE Applications: Designing lightweight, business-oriented enterprise applications in the age of cloud, containers, and Java EE 8 by Daschner Sebastian(2106)
React Native - Building Mobile Apps with JavaScript by Novick Vladimir(2065)
PHP 7 Data Structures and Algorithms by Mizanur Rahman(1932)
Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound (Eva Spring's Library) by Lynda Felder(1910)
SEO 2018: Learn search engine optimization with smart internet marketing strategies by Adam Clarke(1847)
Rapid Viz: A New Method for the Rapid Visualization of Ideas by Kurt Hanks & Larry Belliston(1781)
JavaScript by Example by S Dani Akash(1772)