Tourism Innovation by Ratten Vanessa;Braga Vitor;Alvarez-Garcia Jose;Rio Rama Maria de la Cruz del;

Author:Ratten, Vanessa;Braga, Vitor;Alvarez-Garcia, Jose;Rio Rama, Maria de la Cruz del;
Language: eng
Format: epub
Publisher: Taylor & Francis (CAM)
Published: 2019-06-21T16:00:00+00:00

Conclusion

Musical events, concerts and festivals are the element that contributes the good (media impact) and bad (annoyances to the neighbors) of the new analyzed formats. The various cases analyzed are examples of incremental product innovations seeking to improve and add something to a product that was already too conventional and undifferentiated to ensure economic profitability. The differentiating element adopted was new for the companies, but not for the destination, since the supply of night entertainment (festivals and concerts) is widely tested on the island thanks to the nightclubs and bars.

The main limitation of this work is that it is an initial descriptive study of the new tourist supplies that have appeared in recent years in Ibiza, a world reference for vacation tourism. The supply formats exhibited have been virtually bypassed until the present time by the academic world and the need to deepen in their characteristics and implications in future research. The main lines of future research should focus on the residents, measuring attitudes towards the various supplies of nightlife and looking for the causes of these attitudes, and in the clients, analyzing their assessment of the experience, the degree of satisfaction with the nightlife and the propensity to generate eWOM that possesses. In addition, it would be of great interest to continue to deepen the management of this supply through case studies.

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