To Group Coupon Or Not: Small Business Guide to Groupon, Google Offers, LivingSocial and Others (To Groupon or not) by Srinivasan Rags

Author:Srinivasan, Rags [Srinivasan, Rags]
Language: eng
Format: mobi
Published: 2011-02-15T16:00:00+00:00

What do they say?

The sites do not want to be seen as a sales channel. They want to be seen as a marketing channel. They offer a new way to reach and acquire new customers. Their methods are new and the copy-writing they offer on the daily deals are not the usual work we see in magazine and other Ads. Professor Karen Mallia from University of South Carolina specializes in the areas of advertising and copywriting. She says,

“Groupon copy has a stand-out, clever writing style, far ahead of its

competitors in that regard. In fact, it has wit and style uncommon on the

web. It's reminiscent of the renowned J. Peterman catalog, with a 21st

century hipness.”

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