The Way You Do Anything is the Way You Do Everything: The Why of Why Your Business Isn't Making More Money by Suzanne Evans

Author:Suzanne Evans [Suzanne Evans]
Language: eng
Format: epub, pdf
Tags: Business, Personal & Professional Development
Publisher: John Wiley & Sons
Published: 2014-02-02T16:00:00+00:00

Chapter 9

Money

“Lack of money is the root of all evil.”

—Mark Twain

You know the saying about money being the root of all evil, but actually, the opposite is true. The lack of money is the root of all evil. I am no stock market expert, and I certainly do not claim to be, but this I know for sure: To make or to lose money in the market, you have to first invest in the market. Like the saying goes, “You have to be in it to win it.”

So take a moment and think about this. Seriously, grab a pen and paper: How much do you spend on your car every year? (Include payments, insurance, tune-ups, gas, etc.) Ok, got that number? Take a long look at it. If you are spending a similar amount or less on your business, take a pause.

How do we expect to have a thriving company that helps people if you spend more on your car than on your business? It's crazy! I remember the first time I figured this out; it was a real eye opener. I quickly realized that if I do not treat my business coaching, programs, workshops, and seminars as investments in me, my future, and those I want to serve, then my business would never grow.

The first year I applied this idea of making investments in myself via coaching, programs, and building a team—my income doubled. And the best part: The number of people I was serving more than quadrupled.

When we invest in ourselves, we build a portfolio for success.

Many people have asked me how to determine the best investment for their business. I can't provide a cut-and-dried answer because every company has so many variables at play, but there are some things that consistently deliver benefits:

Marketing programs and consulting where you get a specific plan.

Opportunities where you will be in front of your ideal clients.

The right team members to grow the business in the right areas.

Programs where you receive mentoring from people who are where you want to be.

Workshops and events that keep you connected and motivated.

Software and programs that allow you to systematize and streamline.

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