The Ultimate Guide To Customer Value Optimization by Vagner Vladislav

Author:Vagner, Vladislav
Language: eng
Format: epub
Published: 2015-05-15T16:00:00+00:00

If what you are using as your Lead Magnet does not provide any perceived value to the customer, then they won’t even consider the inhibiting pressures.

So how do you increase perceived value?

Personalize the offer as much as possible.

An easy example would be to have landing pages for various locations of your potential audience. You might have a page for “Hottest Summer Trends in Dallas’ and another “Hottest Summer Trends in Tampa.”

Minimize your sales pitch and maximize the amount of facts.

For example, if you are doing a video, a good rule of thumb is to have 5 minutes of solid, useful information followed by a one minute sales pitch.

Including too much sales pitch and almost no information is the fastest way to lose people.

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