The Tribe That Discovered Trust: How trust is created lost and regained in commercial interactions by David Amerland

Author:David Amerland [Amerland, David]
Language: eng
Format: azw3
Tags: online marketing, online business, trust, ecommerce
Publisher: Cool Publications
Published: 2015-10-14T00:00:00+00:00

In his 2006 book, aptly titled Trust Beyond Risk: the Leap of Faith Möllering quotes Simmel: “Without the general trust that people have in each other, society itself would disintegrate, for very few relationships are based entirely upon what is known with certainty about another person, and very few relationships would endure if trust were not as strong as, or stronger than, rational proof or personal observation.” He then goes on to show that the missing ingredient that actually makes trust emerge is a willing suspension of distrust.

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