The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time by Mark Schaefer
Author:Mark Schaefer
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2014-08-13T16:00:00+00:00
DOUGH a crust an unbaked crust. RAY a guy that likes pizza. ME a pizza liked by a guy named Ray. FAH no idea what fah is. #TheSoundOfMusicLive
Millions of people were following the show’s hashtag, and the dozens of DiGiorno tweets caught on and went viral.
Corrupting Hashtags
Hashtags are like little beacons attracting people to your content. In the case of DiGiorno, it worked to attract massive, positive awareness for very little effort. But hashtags can also attract the wrong kind of attention.
For several years I led a popular conference called Social Slam. When you have 600 frenzied tweeters pumping out reports under the #SoSlam hashtag, it gets some attention. In fact, we “trended” on Twitter every year. About two hours into the conference, I started seeing people with no association with the conference begin to tweet ridiculous stuff—ads for pornography, promotions for local businesses, even people who were pretending to be at the conference but were 1,000 miles away.
Because the hashtag was trending, we had attracted a huge number of people who were following the conference proceedings from afar. The spammers had hijacked the hashtag to insert their own trash. At its peak, about one out of every five conference-related tweets was coming from spammers!
I don’t want to scare you off at all. It’s unlikely that any hashtag you use for your event is going to have any problem unless it is generating thousands of tweets. But I just want you to be aware of the whole story on hashtags.
I hope this chapter has provided a helpful glimpse of the many creative uses of hashtags. Let’s turn to another useful innovation: Twitter Lists.
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