The Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps by Diego Pineda

Author:Diego Pineda [Pineda, Diego]
Language: eng
Format: epub
Publisher: Vision & Leadership Books
Published: 2022-03-04T05:00:00+00:00

If they search for your name or your category on Google, you want to make sure they find you. It doesn’t matter if you don’t own the most competitive keywords in your field, you will be found for your languaging magic, like David with fanocracy, or Jaime with distant assistance.

The more blog posts you publish about your topic, the greater the chances of being found.

2. A blog is a great way to showcase your expertise.

Which is the one place where you can frame your customer’s problem and the solutions you offer? Your blog.

Unlike social media where people would need to infinitely scroll down to find all your topics, you can organize your blog posts in a way that makes the most sense.

A blog is low-cost marketing.

3. A blog is a conversation starter.

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