The Simplicity Playbook for Innovators by Jin Kang Moller Jin Kang;

The Simplicity Playbook for Innovators by Jin Kang Moller Jin Kang;

Author:Jin Kang Moller, Jin Kang;
Language: eng
Format: epub
Publisher: Marshall Cavendish International (Asia) Private Limited


1. Use everyday language

Use words that are found in everyday conversation, if possible. Here are some commonly spotted big words that financial services institutions like to use in their communications. See how they can be reworded to convey the same meaning but in a simpler, more human-readable way.

• in lieu of instead of

• opt choose

• preceding previous

• reimburse pay back

• remittance payment

• notify us tell us

• prevailing exchange rate exchange rate at the time

• surrender value payable amount you get back



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