The Secrets of My Success by Janine Allis

Author:Janine Allis
Language: eng
Format: epub
Publisher: Wiley
Published: 2013-03-20T04:00:00+00:00

Passion

Having passion is the easiest way to make money, but the hardest thing to find.

You can teach anything and train anyone, but you cannot instil passion in someone. Passionate people are few and far between. To me, they are like gold. They stand out. People are attracted to them and believe in them; people want to be them and invest in them. Do you have to be loud, extroverted and opinionated to be passionate? No. You can be quietly passionate. This may mean you’re overlooked — but not for long. Along with integrity, commitment and a strong work ethic, passion is always recognised.

So what do I mean by a passionate person? Essentially, passion is tied up with loving what you do. To achieve a goal, you need to throw your heart and soul into it. If you don’t, you’re in trouble.

When we have a problem at Boost, everyone on the team is focused on the solution. Their eyes sparkle with the challenge; they will do whatever it takes to sort it out — whether it’s getting on the next plane or working through the night. When Boost first began, the business took over our lives. Jeff and I were surrounded by work 24 hours a day, seven days a week. That level of commitment gets tiring very quickly if you’re not passionate about what you do. When you are passionate, it doesn’t feel like ‘work’. To be passionate, you need to be doing something that means something to you. You can’t fake it. If you do, you won’t make it.

Janine says …

I have done an enormous number of media interviews over the past 12 years, and the key thing that I’m often told afterwards is that I ooze passion. When people ask me about Boost, my eyes start to sparkle, my body gets taller and then I’m off — spouting all sorts of information about this business that has been so much a part of my life.

What I also have found is that passion is relatively rare — and so I’m lucky that my husband has it in spades as well. Sometimes, I would say that a fine line exists between passion and obsession. (These days, when you ask my husband about a horse, his whole face lights up, and he can happily tell anyone who is listening the pedigree of any horse you care to mention.) But this energy and obsession is why others like passionate people and want to be around them — they’re addictive and others want some of what they have.

Anyone who has achieved incredible goals has passion, without exception — whether it’s a top sportsperson or someone who is an amazing musician, passion and commitment is the common bond.

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