The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella

Author:Dan Zarrella [Zarrella, Dan]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2013-04-09T14:00:00+00:00

Pages that used words such as optimization, consulting, and productivity tended to have far fewer likes than the average page in the data set. We know that most Facebook activity happens after business hours and that business content is competing with content from my family and friends, so it makes sense that boring professional words like these would perform poorly.

It is possible to communicate with Facebook users about their jobs and about topics like these, but we have to do so creatively and avoid the same boring words we use in our white papers and reports. Remember, this is Facebook, not the Testing Procedure Specification (TPS) report.

On the flip side of the coin, I found that there are certain words that are correlated with pages having more than the average number of likes in the Facebook Grader data set. An interesting set of these words were related to guilty pleasure–type foods. Pages that included the words ice cream, chocolate, and sugar tended to have many more likes than the average (Figure 5.20).

Figure 5.20 Effect of Food References on Fan Count

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