THE PSYCHOLOGY OF SALES: UNDERSTANDING CONSUMER BEHAVIOR AND CLOSING DEALS by Miracle Ahiakwo

Author:Miracle, Ahiakwo
Language: eng
Format: epub
Published: 2024-02-11T00:00:00+00:00

Individuals have perceptual filters and biases that shape their interpretation of information. These filters are influenced by factors such as past experiences, cultural background, beliefs, and personal values. Sales professionals should consider these filters and biases when developing sales strategies. By aligning their messages with customers' existing beliefs and values, sales professionals can overcome resistance and increase the likelihood of a positive perception of their offerings.

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