The Production Manual by Gavin Ambrose & Paul Harris

Author:Gavin Ambrose & Paul Harris
Language: eng
Format: epub
ISBN: 9781474255431
Publisher: Bloomsbury
Published: 2017-12-10T16:00:00+00:00

Color pace

The theme of light and dark was incorporated into the publication to mimic the play of light in architectural structures. The spreads pictured also show how color and black-and-white images were interspersed throughout to change the pace and tone of the publication.

“Our biggest surprise was how the silver printed on the gray paper. Even the printer, with all their years of experience, was astonished at the result. Our expectation was that it would be absorbed by the color and become flat, but for some reason unknown to us, it rose to shine.”

“Our biggest surprise was how the silver printed on the gray paper. Even the printer, with all their years of experience, was astonished at the result. Our expectation was that it would be absorbed by the color and become flat, but for some reason unknown to us, it rose to shine,” said Blok.

Blok’s experimentation with color didn’t end with silver. To get a soft salmon color on gray paper, it mixed intense neon inks. Again this took a lot of testing before the desired balance of subtle tonality with clarity and openness of color could be achieved.

The designers also aimed to instill pace and rhythm in the content by working on its structure and the flow of projects presented in the book: inserting breathing spaces between projects provided another opportunity to reinforce the idea of light and transition. They also used photos shot from similar angles but at different times of the day, and presented some projects on two different paper stocks, so that they shifted from matt to satin, and cream to pink.

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