The One Page Business Strategy: Streamline Your Business Plan in Four Simple Steps by Marc Van Eck & Ellen Leenhouts

Author:Marc Van Eck & Ellen Leenhouts
Language: eng
Format: mobi
Publisher: Pearson Education Limited
Published: 2014-04-09T00:00:00+00:00

Tip

To determine whether something is a ‘need to have’ or a ‘nice to have’, you could use the following question: ‘Suppose we do reach the Objective easily, except for this element (e.g. sustainability, or satisfied employees). Would we then truly not be satisfied?’ Depending on the answer to this question, this element should then either be added to the Objective or considered as a strategy for later on in the plan.

Direction (What-by-How)

As already indicated (see Chapter 5), it is essential to formulate the Objective as ‘What-by-How’ in order to provide the organisation with a clear direction.

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