The New Brand Spirit by Conrad Christian;Thompson Marjorie Ellis; & Marjorie Ellis Thompson

Author:Conrad, Christian;Thompson, Marjorie Ellis; & Marjorie Ellis Thompson
Language: eng
Format: epub
Publisher: Taylor & Francis Group
Published: 2013-09-15T00:00:00+00:00

CHAPTER 9 Communicating Sustainability – the Academic and Expert Perspective

No one is interested in stand-alone programmes or ‘policies’ anymore. They want action and then transparent and accessible communications, not large reports that no one reads.

Brendan May, The Robertsbridge Group

There are many experts in the area of CSR, sustainability and related communications disciplines. You could group them into academic experts and practitioners, who are mostly consultants or spokespeople of ‘think-tanks’. Some of the practitioners have previously worked in sustainability functions in larger companies and corporations. In this chapter, we attempt to provide a ‘bigger picture’ and to focus closely on some key topics, among them in particular sustainability reporting.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.