The Mom Test by Rob Fitzpatrick
Author:Rob Fitzpatrick [Fitzpatrick, Rob]
Language: eng
Format: epub
Tags: Business & Economics, Entrepreneurship, Sales & Selling, General
ISBN: 9781492180746
Google: Z5nYDwAAQBAJ
Publisher: Robfitz Ltd
Published: 2013-10-09T05:00:00+00:00
At the longer extreme, learning the details of an industry takes an hour or more. Thankfully, those are easier conversations to manage since the other person (usually some sort of industry expert) can go into a monologue once you point them in the right direction.
The duration of formal B2B meetings (the kind you schedule) is determined more by the arbitrary calendar block than by what you actually want to learn. Of course, you've liable to burn 15 minutes just to get a cup of tea and say hello.
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