The Missing Entrepreneurs 2019 by OECD and European Union

Author:OECD and European Union
Language: eng
Format: epub
Tags: education/socialissues/employment/industry
Publisher: OECD Publishing
Published: 2019-12-10T00:00:00+00:00

Box 7.4. Who are the digital entrepreneurs in the United Kingdom?

GS1, a business organisation in the United Kingdom with more than 39 000 members working in retail, foodservice, healthcare and more, conducted a digital entrepreneurship survey of its membership in 2017. The aim of the survey was to better understand the different profiles of digital entrepreneurs, including their characteristics and motivations (GS1 UK, 2017[53]).

There are many different profiles of digital entrepreneurs…

Traders (account for 38% of digital entrepreneurs): These entrepreneurs identified an opportunity to generate income, often using a strategy of identifying new products and trends. They often offer lower cost products at high volumes and sell through multiple online channels.

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