The Language of Global Success: How a Common Tongue Transforms Multinational Organizations by Tsedal Neeley

Author:Tsedal Neeley [Neeley, Tsedal]
Language: eng
Format: epub
Tags: Business & Economics, General, Business Communication, International, Strategic Planning, Organizational Behavior, Workplace Culture
ISBN: 9780691175379
Google: Q3GYDwAAQBAJ
Publisher: PrincetonUP
Published: 2017-08-29T19:35:00+00:00

With these internal and external pressures to learn English, Pedro started studying English at night. Soon after, he and his colleagues created one of several study groups that stayed after work to learn and practice English. Study groups like these sprung up organically throughout the organization and were self-organized based on proficiency levels and individual needs. In addition, client demands helped maintain Pedro’s motivation.

In Indonesia, up to 30 percent of interactions with customers were conducted in English. As Amina, an Indonesian e-commerce consultant, remarked, “I have merchants from Malaysia, from Hong Kong, and Japan that I have to talk to in English by phone, e-mail, and sometimes by instant messaging or Skype.” A Taiwanese manager drew the same picture. He too was accustomed to speaking English at work. He explained that he communicated with “our partners in Japan in English … I have to collaborate with our overseas partners in Thailand, Indonesia, and Cambodia—this is what I’m responsible for. So most of the time I have to use English, so I have to get used to an English environment.”

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