The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs by Don Steinberg

Author:Don Steinberg [Steinberg, Don]
Language: eng
Format: epub, mobi
Tags: Usenet, website, Success, crowdfunding, quirk, kickstarter, entrepreneurs, Creativity, don steinberg, inventors, artists, Business, finance, C429, Kat, Exratorrents
Publisher: Random House Inc Clients
Published: 2012-08-14T05:00:00+00:00

Kickstarter campaign tools

As soon as you launch your project, your page will change from “preview” status to “live.” You’re ready to receive real pledges. Anyone on the Web or on Kickstarter will be able to find your project page, and within minutes it may even start coming up in Google searches.

If you’re logged in as a campaign creator, near the top of your project page you’ll see four tools to work with. One of them you’ve seen before, but the other three are new:

1. Edit project

This tool is familiar. Here, you can click through the same set of screens as the ones you used to set up your campaign. You can modify anything on your project page—including its title—except the description and pledge amount for a reward that a backer has already chosen. (There is one change you can make to a reward that’s already been chosen. You can set a limit on how many of that reward are available, as long as it’s not lower than the number of people who have already chosen that reward.) You also can add new rewards, images, links, and information to the project description, and you can add or append a project FAQ.

2. Dashboard

Like the dashboard in a car, this is where you see how fast you’re going and how far you’ve gone. You’re going to look at this page a lot during your fund drive.

The first dashboard graphic is the Funding Progress chart, a graph that shows how much has been pledged, day by day, in a dollar amount and in a percentage of your goal. These graphs follow different patterns depending on the campaign. For many campaigns they rocket up at the very beginning, surging quickly past the goal line. Some start with a small spurt as early backers jump in, then level off, then climb again as the final days approach. Others never get much lift at all.

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