The Graphic Designer's Guide to Better Business Writing by Barbara Janoff & Ruth Cash-Smith

Author:Barbara Janoff & Ruth Cash-Smith
Language: eng
Format: epub
Publisher: Allworth Press

PUBLICITY

Getting your name and services out in full view of the world doesn’t always require money. The savvy designer uses any excuse as a reason to issue news releases or public service announcements (PSAs) to local radio stations. What makes the media perk up its ears and publish or air your news for free? The key words here are newsworthy and timely. These are some occasions that might capture their interest:

• Launch of your business

• Winning awards and/or competitions

• New clients

• New partners or hires

• Expansion of services

• Change of location

• Open house or other special events

• Doing pro bono (for free) or volunteer work

• Teaching workshops or classes

Regardless of the occasion, this template for preparing a press release offers some good advice:

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