The Four: The Hidden DNA of Amazon, Apple, Facebook and Google by Scott Galloway

Author:Scott Galloway [Galloway, Scott]
Language: eng
Format: azw3, pdf
ISBN: 9780593077894
Publisher: Transworld
Published: 2017-10-05T04:00:00+00:00

Information’s Price Tag

The hacker credo “Information wants to be free” set the stage for the second golden age of the internet. The origin of the phrase is worth reviewing. First proposed by Stewart Brand, the founder of the Whole Earth Catalog, at the 1984 Hackers Conference, his formulation was:

On the one hand information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So, you have these two fighting against each other.10

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