The Designing for Growth Field Book by Jeanne Liedtka

Author:Jeanne Liedtka
Language: eng
Format: epub
Tags: BUS041000, Business & Economics/Management, BUS042000, Business & Economics/Management Science
Publisher: Columbia University Press
Published: 2019-04-09T04:00:00+00:00

Personas STEP 5

At this stage, we don’t care much about traditional market segmentation, but we do want to understand the key drivers of all the potential users out there. Use this tool to find commonalities (and differences) that matter.

360 Empathy STEP 5

Get insight into a stakeholder or take a persona to the next level with 360 empathy. Use this tool to put yourself in someone else’s shoes and understand current reality and people’s needs from another perspective.

Creating Posters STEP 5

Once you’ve assembled your data from What is, it’s time to share what you’ve learned. Resist the habit of opening up the presentation software on your computer. Instead, use these tips to create posters that spark new conversations.

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