THE CREATIVE PROCESS ILLUSTRATED by W. GLENN GRIFFIN & DEBORAH MORRISON

Author:W. GLENN GRIFFIN & DEBORAH MORRISON
Language: eng
Format: epub
ISBN: 9781440311024
Publisher: HOW Books, an imprint of F+W Media, Inc.

“TOOL TALES, NO. 6” MAGAZINE AD

Headline: We had two choices: crash in Dillingham or head back to Anchorage and crash there. Tagline: One tool. A couple thousand uses. Agency: Sasquatch Advertising, Portland, Oregon Creative Director/Art Director: Tim Parker Creative Director/Writer: Greg Eiden Client: Leatherman

DANNY GREGORY

MANAGING PARTNER/EXECUTIVE CREATIVE DIRECTOR, McGARRYBOWEN (NEW YORK, NEW YORK)

Danny Gregory had an international childhood. He was born in London and lived there until the age of four. His family moved to Pittsburgh and then to Australia; then, at age nine, Gregory went to live with his grandparents in Pakistan. He remembers only one television commercial from those days, but it made such an impression on him that he still recalls every word, all sung in Urdu. The spot was for Lipton Tea. Forty years later, Gregory still drinks Lipton Tea.

He's worked as an assistant at a slaughterhouse, and as an intern at the White House (he jokes that Jimmy Carter lusted for him only in his heart) and a half-dozen advertising agencies. Today, he's managing partner and executive creative director at mcgarrybowen in New York. He supervises the Chase account and has also worked on the Wall Street Journal, Crayola, Chevron and Verizon.

Gregory is also a fantastic illustrator trapped in the body of a copywriter. It shouldn't surprise anyone, therefore, that he's a believer in the power of artistic expression. He's written several books on the topic, including Everyday Matters, The Creative License and An Illustrated Life. Having led a life filled with fascinating and unusual experiences, he is a true Renaissance man.

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