The Cheat Code: Going Off Script to Get More, Go Faster, and Shortcut Your Way to Success by Brian Wong

Author:Brian Wong [Wong, Brian]
Language: eng
Format: epub
ISBN: 9781101904961
Publisher: Penguin Canada
Published: 2016-09-05T22:00:00+00:00

If you’re in the business world, one thing is inevitable: you’re going to encounter a lot of bullshit. When people start beating around the bush—giving you the vague “context,” offering unconvincing “illustrations,” and burying you in all kinds of meaningless “important details”—you’ve got to wonder: Do they have a point?

After all, if they had a good point, why wouldn’t they just get to it? If it’s such a good point, why does it need so much window dressing?

If you hear someone saying “Long story short…,” it’s not short enough. You should live by that maxim as well. Leave the verbiage, redundancy, and time-wasting to the bureaucrats, the idiots, and the insecure.

The reduction of ideas to their ultimate core is a great bullshit-meter. Simplicity reveals, while complexity conceals.

That’s true about everything from products to philosophies. Winston Churchill, who won a Nobel Prize for literature, said, “The short words are the best, and the old words when short are the best of all.”

One of the best things about Kiip is that I can explain the whole concept in about a sentence: “With Kiip, advertisers reward people with free things during moments of achievement on apps and games.”

Most of the pages on our site only have about a hundred words on them. We’re not trying to outsmart anybody. We don’t have to. What we have to offer speaks for itself.

When people look at our site, or listen to us talk, or read our emails, they don’t think we’re trying to impress them—and that’s impressive.

Time is money. Don’t waste mine. If you’ve got something to say, say it. If you don’t, go back to the drawing board, work up something that’s good, and come back. I’ll always listen to a good idea—I just don’t want to waste my life listening to all the bullshit that comes before it.

Good ideas come in short sentences.

Good ideas are easy to explain because they’re ideas people already know, even if they haven’t heard them.

Concise is good.

Long-winded is bad.

How’s that for getting to the point?

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