The Category Management Handbook by Andrea Cordell & Ian Thompson

Author:Andrea Cordell & Ian Thompson [Andrea Cordell]
Language: eng
Format: epub
Publisher: Routledge
Published: 2018-04-26T16:00:00+00:00

Gateway approval checklist

Stage 3: Analysis

1 Has the supply market been reviewed using appropriate market analysis tools?

2 Have the relative structures of power and dependency within the supply market been analysed?

3 Have the external macro- and microenvironments been analysed using appropriate environmental analysis tools?

4 Have all social responsibility, ethical and environmental factors been analysed for the category?

5 Have all relevant stakeholders given input into the category analysis?

6 Is there an appetite and mandate for change internally?

7 Have the risk register and project plan been reviewed and updated?

8 Has the situational analysis (STP) been updated?

Signed: ____________________________

Category Manager

________________________________________

Sponsor

© 2018, Andrea Cordell and Ian Thompson, The Category Management Handbook, Routledge.

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