The Big Rig by Steve Viscelli

Author:Steve Viscelli
Language: eng
Format: epub
ISBN: 9780520278110
Publisher: University of California Press

[We] know one carrier that . . . had 29 owner-operators . . . they now have 249, in just about a year, and what they did is they managed to crack the ethnic code in the Somali community, and the commonality is, these guys all wanted to be in business for themselves. [This carrier doesn’t] even offer a finance program. This is the amazing part, these guys all scraped the money together to put a truck on the road . . . it’s great, [the carrier has] gone from 39 [sic] to 249 in 12 months and haven’t even financed a truck . . . [What the carrier] told me was, “you have got to build some trust, we found somebody who was a recognized person in their community, we signed him up as a recruiter, we got him bringing a few people in, we got them talking up their story, ‘they make money, we treat them good’ and now it is gravy” . . . I think it is important as an industry that [we crack that ethnic code].

Indeed, if the industry continues to chew up and spit out workers at the rate of several hundred thousand per year, it will need to figure out how to tap into new sources of labor, and increasingly this will mean recruiting immigrants. Of course, the fact that immigrants are even less familiar than native workers with the contracting practices of long-haul trucking will allow employers to introduce them on their own terms to trucking’s version of the American Dream.

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