The Big 100: The 100 Business Tools You Need To Succeed by Jeremy Kourdi

Author:Jeremy Kourdi
Language: eng
Format: mobi
Publisher: Hodder & Stoughton
Published: 2015-01-07T14:00:00+00:00

1 Content

Content sets the tone and should drive your brand. It should be clear, compelling, engaging, entertaining, informative, visually appealing and tailored to the target audience. Enable customers to access information quickly and easily and to control the flow of information.

2 Communication

Communication is more than providing information. It is about listening, building trust and having a one-to-one relationship with customers. Understand what interests and motivates customers, give them the opportunity to interact, act on feedback and use clickstream data to monitor behaviour.

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