The Art of Business Seduction: A 30-Day Plan to Get Noticed, Get Promoted and Get Ahead by Mark Jeffries

Author:Mark Jeffries [Jeffries, Mark]
Language: eng
Format: mobi
ISBN: 9780470643051
Publisher: Wiley
Published: 2010-08-02T14:00:00+00:00

Why so? Well, apparently, somebody calculated the attention span of the average remote control-wielding viewer. They concluded that the viewer will stay tuned to a channel or station, listening to a particular message, for approximately 25 seconds before needing to turn the dial or click the remote before boredom quickly sets in.

Smart players in a media-savvy world need to truncate their words in order to guard against losing their potential audience in the attention-plagued society. Politicians do it all the time, and seem to have a particular talent for reducing complex ideas, initiatives, and concepts into a succinct 20-second hit. The same theory holds true for e-mail communication.

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