The 6-Figure Speaker: The Ultimate Blueprint to Build a Business as a Highly-Paid Professional Speaker by Brian Tracy

Author:Brian Tracy [Tracy, Brian]
Language: afr
Format: epub
Published: 2016-02-27T18:30:00+00:00

Sell Days, & Sell As Many As You Can

Finally, to get into the top twenty percent of speakers, you have to sell as many days as you can.

My goal and business philosophy is to sell days, and even to sell hours. I look at my year in terms of how many days I’m booked. I just did an interview this morning for Speaker Magazine for the National Speakers Association (NSA), and that was their first question: “How many days are you on the road? How many days do you speak?”

About a year or two after I began speaking and working hard, I met a friend of mine who was very successful in real estate development. He asked me what I was doing and how it was going. I told him I was doing well. He said, “I don’t know anything about your business. How do you define ‘well’ in speaking?” That stopped me and made me think. I realized that the way you define doing well in speaking is how often you speak and how much you get paid each time.

My whole focus has been on how much I can charge per talk and how many times I can charge it.

There may have been a time in our lives or in the market when the fees were high, but the only real measure is if you’re fully booked. You can tell if your price is right. It’s basically the Law of Marginal Utility—supply and demand. If your price is right and you want to speak one hundred times a year, then you can be fully booked at one hundred times a year.

Your job is to increase your speaking time. You’re much better off on the stage at a lower income than you are at home with no income at all. The more you speak, the more income you’ll earn, and the more practice you’ll get. The more practice you get, the better a speaker you’ll become.

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