the strategy+business collection: The Executive Guide to Strategy by unknow

Author:unknow
Language: eng
Format: epub
Publisher: PwC Strategy& LLC
Published: 2013-09-18T05:00:00+00:00

The Capstone Course

S+B: How has the teaching of strategy changed?

MONTGOMERY: Back when I was an MBA student in the 1970s, strategy at most schools was taught as part of a course called Business Policy and General Management. It was thought of as the capstone course; it came last in the sequence, after marketing, finance, production, and organizational behavior. Having seen all the pieces, the student was supposed to put them together. The course combined thinking and doing, strategy formulation and strategy execution. The main textbook, Business Policy: Texts and Cases, was written by legends in the field: C. Roland Christensen, Joseph Bower, and Kenneth Andrews [Irwin, 1965, rev’d. 1982]. The very first chapter was called “The Presidential Point of View.” Another major section was called “The Accomplishment of Purpose.” To this day, I tell the executives I work with, “If someone asks you what you do for a living, just look them in the eye and say, ‘I’m an architect of organizational purpose.’”

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.