Teaching Motion Design by Steven Heller & Michael Dooley
Author:Steven Heller & Michael Dooley [Heller, Steven & Dooley, Michael]
Language: eng
Format: epub
ISBN: 9781581157901
Published: 0101-01-01T00:00:00+00:00
COURSE TITLE: Type in Motion
TEACHER: David Cabianca
FREQUENCY: One Semester
LEVEL: Junior/Senior
CREDITS: 3
DEGREE: Bachelor of Design
SCHOOL: York University, Toronto, Ontario, Canada
summary and goals
The goal of this course is to introduce students to the creation of narrative structures outside of print-based media. The projects are not specific to any particular âuse value,â for example, film credits for a particular movie, or a mock television promo. To do so would be to rely on a studentâs preconception of what narrative structures are, which is to say, rely on what he or she has already seen on television or other media. Instead, the assignments ask students to âtell storiesâ or react to their own experiences. Most students find this absence of a âclientâ unsettling at first but soon become comfortable making work with the goal of telling a story from their own perspective, of being their own content generators. By focusing on a basic understanding of constructing a narrativeânarrative at its most primary semiological and discursive levelsâstudents are capable of adapting to any requirement in the future, whether that is a car commercial, a film title, or a public service announcement.
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