Strong Product People: A Complete Guide to Developing Great Product Managers by Wille Petra

Author:Wille, Petra [Wille, Petra]
Language: eng
Format: epub
Publisher: 1106design
Published: 2021-01-23T16:00:00+00:00

Goals

Goals allow everyone to measure progress toward executing the strategy—helping them know that the organization is moving in the right direction. In a vision/strategy narrative, I personally believe that it’s enough to focus on the 1–3 most important things you want to keep an eye on. Some organizations use a North Star to focus effort, while others use objectives and key results (OKRs). Yet others have none of this, so they need to develop a new set of goals from scratch.

If this is the case in your situation, I strongly suggest that you consider using KPI trees. 108 They are a great tool for first capturing the signals you are currently tracking, and then via the hierarchical concept, fostering discussion about which KPIs everyone should be looking at. (Be sure to check out my blog post on the topic of KPI trees.) I also suggest you take a look at the HEART framework proposed in 2010 by Kerry Rodden, Hilary Hutchinson, and Xin Fu at Google Research. 109 (See Figure 15-2 )

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