Strategic Communication for Organizations by Sara LaBelle;Jennifer H. Waldeck;

Author:Sara LaBelle;Jennifer H. Waldeck; [Неизв.]
Language: eng
Format: epub
ISBN: 9780520298521
Publisher: University of California Press

1.Boy with a Ball refers to their approach as “Transformative Community Building” (see http://boywithaball.com/our-approach/). What are some of the strengths they see in this approach? Do they mention challenges or weaknesses to it? If not, what are some that you can think of?

2.In Kim’s interview, she mentions that the three target audiences BWAB serves are its team, its individual volunteers, and they people they serve. How is this similar or different from how most organizations define their target audience? How is it helpful for a nonprofit organization to include its volunteer members as part of its target audience?

4.As Kim indicates above, BWAB comes to understand its target audience by “walking through” the community regularly, and adapts its daily and long-term activities based on the needs that emerge in these discussions. In what ways does this exemplify the ideas discussed in this chapter? Is this realistic for all organizations? Why or why not?

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