Starting a Business For Dummies by Colin Barrow

Author:Colin Barrow [Barrow, Colin]
Language: eng
Format: mobi
Publisher: Wiley
Published: 2011-03-15T16:00:00+00:00

Outsourcing selling

Hiring sales people can prove to be too costly for a new or small business. A lower-cost and perhaps less risky sales route is via agents. Good agents should have existing contacts in your field, know buyers personally and have detailed knowledge of your product’s market. Unlike someone you recruit, a hired agent should be off to a flying start from day one.

The big difference is that agents are paid purely on commission – if they don’t sell they don’t earn. The commission amount varies, but is rarely less than 7 per cent of the selling price and 25 per cent isn’t unknown.

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