Start Your Own Cleaning Service by Entrepreneur Press

Author:Entrepreneur Press
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2011-03-10T00:00:00+00:00

Once the name you’ve chosen passes these tests, you need to protect it by registering it with the appropriate state agency; again, your state Department of Commerce can help you. If you expect to be doing business on a national level—for example, if your long-term goal is to franchise your cleaning business—you should also register the name with the PTO.

Trademarks

Exactly what is a trademark? According to the PTO, “A trademark includes any word, name, symbol or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.”

Registering the name of your company as a trademark isn’t essential, but it does offer some benefits. It gives notice to the public of your claim of ownership of the mark, a legal presumption of ownership nationwide, and the exclusive right to use the mark on or in connection with the goods or services set forth in the registration.

You can access information about applying for trademark protection and patents online or by contacting the PTO by phone. (See the Appendix for contact information.)

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